A couple of basics to start with:

• The show is called "S4K's Romeo & Juliet"
• It is a musical theatre adaptation of Shakespeare's classic "romcom" come tragedy - originally designed to be performed by 10 year-olds as the school play.
• Think of it as "Shakespeare 4 Kidz does for Shakespeare, what Oliver! did for Dickens" and you should understand the style of the show.

• We call this Music Theatre Shakespeare and we are regarded as the pioneers in this field.

• Branding the show S4K's Romeo & Juliet avoids any confusion with potential customers that this is a traditional production of the original text.

• The show is a large-middle scale touring production with 13 cast, a live band and a crew of five.
• Each performance lasts 2 hours and 10 minutes including a 20-minute interval.
• Our audience demographic is varied:
  junior and primary schools (8 - 11);
  lower secondary schools (12 - 14) (especially evening shows);
  GCSE students (15 - 16)
  parents and grand-parents with their (grand)children (all ages).
  
  Growing numbers at evening shows from repeat visitors who may have originally seen an S4K show with their junior school, but have now moved to secondary school.
• FREE ONLINE TEACHER RESOURCES from S4K Education and on-line interactive games, quizzes and information from S4K LEARNING will be made available from 1st September for schools who have booked for the theatre shows. 
• Shakespeare 4 Kidz Education are running a series of Romeo & Juliet Workshops at KS2 and KS3 across the UK to support a visit to the show. Pricing and availability from the S4K Education office. This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

• S4K Entertainment/S4K Films are shooting a movie version of S4K's Romeo & Juliet during the spring of 2012 - more information can be found at www.s4kentertainment.com or www.s4kfilms.com
  

S4K's Romeo & Juliet -  Marketing Images

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